People will change: Earlier this month, I attended a breakfast meeting organised by Business Without Borders where Jeff Rubin was the keynote speaker.
Rubin’s Why Your World Is About to Get a Whole Lot Smaller is an authoritative treatise on how the skyrocketing fuel costs will grind to halt the furious pace of globalisation.
Rubin has linked the continuing recession in North America to the high oil prices. Read about the event at the Business without Borders website.
Beneath the hardboiled economist, Rubin is a dreamer, philosopher. The message that I took away from the lecture was that people will soon be forced to seriously look at sustainable lifestyles and reduce their dependence on carbon-based energy sources.
“We’ll change, our economic behaviour will change. A small world will be more liveable and sustainable.”
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